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Assignment Reflection

Social Media Audit

  • This assignment taught a couple of interesting things. For starters, it showed me that 8 am and around 7 pm are great times for a post. During this audit, it seemed like that is where the most interactions occurred. I also noticed that a post with multiple pictures of a certain product, along with a link, can make more people interested in it. The posts with the most interactions on it seemed like when they had a link and multiple pictures of that product. If I were a marketing manager at Buhi, I would focus on Instagram the most. Overall Instagram had many more interactions than Facebook did. I would also suggest that Facebook should be posted on Mondays and Wednesdays. The reason why I say that is because many more people interact on their competitors’ posts those days, with Wednesday being the most interactive.

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